Campaign:
British Columbia Lottery Corporation (Set For Life)
The Challenge:
Reinvigorate the brand.
The Campaign:
Set for Life is a scratch and win lottery game where the grand-prize winner gets $1,000 a week for 25 years.
Our idea was that winning Set For Life is kind of like getting hired by a company that pays you $1,000 a week to do whatever you want.
So we created a fictitious company, SFL Enterprises, and made a recruitment campaign highlighting the benefits of working at this
revolutionary company.
